Marketing Manager, EMEA Kensington & PowerA

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Date: May 14, 2025

Location: Aylesbury, GB, HP21 7QG

Company: accobrands

 

 

At Kensington, we pride ourselves on an entrepreneurial culture that empowers us to think creatively, share our thoughts, collaborate, and voice our opinions. It’s how we’ve innovated, inspired, led, learned, and succeeded for 40 years. At ACCO Brands, we design, manufacture and market branded consumer and end-user products that help people work, learn, play, and thrive. Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business, and home office professionals around the world for more than 40 years. We pride ourselves as ‘The Professionals’ Choice’, and on our core values surrounding design, sustainability, quality, and support.

 

PowerA is a global leader in video gaming accessories. We take our responsibility to provide well designed and affordable products very seriously. Our passion is gaming, and our mission is to bring gamers of all levels, memorable experiences that enhance the fun and excitement of gaming.

Job Summary

The Marketing Manager EMEA will be responsible for developing and managing successful and engaging B2B and B2C marketing campaigns working closely with the sales teams, internal stakeholders, partners (resellers, etailers & distributors) and a selection of marketing agencies in multiple markets across EMEA for the Kensington & PowerA brands.

 

The primary objectives for this role will be to increase profitable sales revenue through channel partners in multiple markets & channels as well as increasing end user marketing lead pipeline through various marketing methods.

 

This role will involve semi-regular travel.

 

This job closes to applications on 1 June 2025.  1st stage interviews will be held w/c 30 June 2025

Responsibilities

  • Build and execute online and offline demand generation plans with B2B, etail and retail channel partners to increase run rate sales, grow market share and to drive lead acquisition
  • Build and maintain relationships with B2B, etail and retail channel partners in the EMEA region, and leverage those relationships to develop marketing plans, incentives, and programs to strengthen collaboration and drive sales. Travel to strategic business partners is necessary in this role
  • Manage the Marketing Development Funds (MDF) for the customers within region, ensuring budget spend discipline with comprehensive planning, tracking and ROI analysis
  • Utilise TAM and market data to formulate marketing plans, targeting areas for low hanging fruit share gain activities
  • Ensure new products are launched through the channel flawlessly, gaining sales velocity quickly
  • Working with global brand and digital marketing teams, develop digital marketing campaigns, including but not limited to PPC & Paid Social, to generate B2B leads for the sales team to engage and where to buy leads for our etail partners
  • Working collaboratively with regional etail channel partners, ensure Kensington & PowerA products are merchandised optimally and plan marketing activity to drive sales and take share online
  • Identify opportunities for share gain & sales growth & develop strategies & tactics to execute on those opportunities
  • Build strong internal relationships with Office/Consumer Channel colleagues, acting as a Kensington & PowerA expert in relevant markets to help drive sales growth and new listings within the office channel
  • Provide inputs into the Demand Planning/Forecasting process to ensure product availability

Qualifications

  • Experience in B2B and/or etail/retail marketing, preferably in tech, consumer electronics or gaming, with a focus on channel/partner marketing
  • Financially & commercially astute, with budget control experience
  • Working knowledge of google marketing suite & paid social practices to drive consumer demand & B2B lead acquisition would be beneficial
  • Self-starter who is professional, has a results driven attitude and strong work ethic
  • The ability to work independently without day-to-day supervision & interaction
  • Solid all-round experience of digital & channel marketing
  • Excellent written and spoken communication skills. Multiple European languages would be a strong advantage
  • Have an innovative/entrepreneurial mind-set

#kensington

About Us:

You know our brands. You love our brands. You just may not know they are ours.

If you have touched a PowerA® gaming controller, a Five Star® notebook, a Swingline® stapler, a Quartet® dry erase board, or a Kensington® computer mouse, you have touched part of ACCO Brands Corporation. With annual revenues of over $2 Billion, ACCO Brands (NYSE: ACCO) designs, markets, manufactures and sells branded academic, consumer and business products globally. The power of our brands, our unmatched global customer reach, and our strategic market strengths put us in a position to achieve global leadership and growth. We're proud of our long history of industry leadership and innovation and are focused on delivering exceptional value to our customers by providing unique, cutting-edge, branded products.

Apply and build a successful future with ACCO Brands.

More information about ACCO Brands, the Home of Great Brands Built by Great People, can be found at www.accobrands.com.

 

Equal Opportunity Employer

At ACCO Brands, we are committed to providing an environment of fairness and mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, age, sex, sexual orientation, gender identity, marital status, national origin, physical and mental disability, veteran status, and any other characteristic protected by applicable law. ACCO Brands believes that a diverse and inclusive work environment is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.